Box Defends Against Office 365
In case you missed it, Box introduced some new pricing last week. While the details are not relevant right now, the key detail was that if you have only 10 people, your price per user is now $5. This is great if you are a small shop because you don’t need as many features and you do need secure sharing.
So why bring Office 365 into this? Because this new price range is same as the Office 365 Small Business tier. Sure you can get more with Office 365, but Box still has that “easy to use” feature going for it.
Still, why Office 365? Because Office 365 is great for small shops. It bundles email with SharePoint and Lync. For a organizations with minimal to no infrastructure, it is a very quick setup and before you know it, you have your basic productivity tools.
I suspect that Box is looking at Microsoft as the big Gorilla in the corner. If they aren’t then they should be doing that. Microsoft has a decent cloud solution and a ton of money. It should be possible to fix SkyDrive, make an interface that works on Apple, and market to the same people that Box targets.
Box used to market against SharePoint to get attention. Now they need to work against them to make sure they stay safe.