The ECM industry needs leadership and energy. Not just the CMA Group at EMC.

However, I must say that I did not reflected much about how the keynote was delivered but I think it is because I am used to something completely different. Since I am a huge Mac-fan I have seen keynotes delivered by Steve Jobs the last ten years. He is probably one of the best keynote speakers in the business world and still it is a almost perfectly controlled marketing event that reaches everywhere in minutes.

Here is a a story about how it is like backstage:

http://www.guardian.co.uk/technology/2006/jan/05/newmedia.media1

I attended EMC World the first time last year in Orlando and then I really noted the bad quality of the keynotes. The stage was huge, the room was huge and a lot interesting technology to support it. Still, when CEO Joe Tucci entered the scene and started talking I almost started laughing – that is how big of a difference it was. Everything from the entrance to the rather crappy corporate slides seemed not to match this big crowd. I wondered why they did not try to use to opportunity better. On the other hand, portions of Steve Jobs keynote often ends up on CNN the same day, I guess EMC’s won’t. The result was that this year I decided not to go to the main keynote and had a meeting with one of EMC’s product managers instead.

On the positive side there is room for improvement and I would love to see the CMA group could be the good example for this. So fire up a community effort, bring in designers to design the slides and create a cool show for us next time in Orlando.